We are a family who loves VeggieTales and we still enjoy watching them together and belting out the silly songs. This last year I read the fantastic autobiography by creator Phil Vischer called "Me, Myself and Bob", and it was compelling reading - highly recommended. His new material called "What's in the Bible" is excellent!!
Anyway, VeggieTales begins a number of DVDs with a small clip showing their own children, and then the banner comes across the screen to say "why we do what we do". It's a quick visual to show that this young generation is the reason for their ministry.
What do WE do? What brings us alive is to make the Bible both knowable and known. Creating paths for understanding what God both was and is communicating through scripture is where our strengths lie. Empowering believers to communicate what they have found in the Word is a joy. Using a variety of expressions, it's all about knowning God and his character and his ways through the Bible, and then passing that on to others.
WHY do we do what we do? Turn on the TV. Look out the window. Maybe just look at your own heart. Life has its challenges for all of us and we have not been created to do this alone.